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Some of the most popular traditional apps addressed the locally relevant “needs” of African society.
Kenya’s money-transfer application, M-Pesa, revolutionised day-to-day banking for millions in rural areas who do not have access to traditional banks.
We all feel misunderstood sometimes and it can feel like it is hard to find people that think the same way or are into the same things as us.
When you do find someone who understands and knows what you’re going through it feels great. The internet has made it easier than ever to find that special someone through apps, sites and social networks. It can feel a lot easier to talk about more private things online, like love or sex, or things you’ve not told anybody else, like your sexuality or gender identity.
These stretch from banking services to agricultural advice and, now, dating.
With 20% of Africa’s 1.1 billion-strong population now online, and 70% of internet users using mobile phones, the impact of applications is set to reverberate across social, political and economic spaces.
You can quickly feel like you know someone really well and want to take things further. So if you've never met them in real life, can you really be sure who you’re chatting to?
Instead of walking over to someone's desk, you can send them an online chat to get a quick response.The uptake of apps across the continent has been surprisingly high, in Kenya 99% of internet access is from a mobile device, 61% of views on BBC’s mobile site are from Nigeria and in South Africa 84% of mobile users have downloaded a mobile app.According to Mobi Thinking Africa, the top mobile activities for mobile-only users are related to apps: downloading games (55%), downloading music (54%) and social networking (52%).Wing Ma’am Wing Ma’am is described as a social app not a dating one. The app is attempting to create a stronger LGBTQ community by keeping you up to date about lesbian friendly events in your area, while allowing you to create your own events to find people you’ll get along with, from raves to knitting parties.Diva app DIVA is still the biggest selling lesbian magazine with news, entertainment, travel, music, scene, real life features and listings.
You should always adjust your style of communication to meet the other person's, whether they are colleagues, bosses, customers, or clients.